Insights & stories
Practical pieces about websites, apps, software and machines, without the fluff.
Small design changes that turn more visitors into customers
You don't need a full redesign to sell more. A few common beliefs about website design are simply wrong, here's what actually moves the needle.
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Why an accessible website is better for everyone, and for your ranking
Accessibility is often treated as an afterthought, but the same choices that make a site usable for everyone are the ones Google rewards. Here's what actually drives the cost, and where businesses waste money fixing it later.
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What actually drives the cost of a webshop, template or custom
Four common assumptions about webshop pricing that don't hold up, and what actually determines whether a template or a bespoke build is the right call.
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When a chatbot actually helps, and when it just makes people angrier
A field note on testing a client's chatbot and discovering that the difference between helpful and annoying has almost nothing to do with how smart the AI is.
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Machine retrofit or buy new? What actually extends a machine's life
The steel on most production machines outlasts the controls by decades. Here's what actually determines whether a retrofit makes sense, or whether it's time to buy new.
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The SEO basics every business website needs in 2026
Google has changed a lot, but the fundamentals that make a website findable have barely moved. Here is what actually matters in 2026, without the jargon.
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